Thursday, September 24, 2009

Is Twitter Worth a Billion Dollars?

Twitter, the micro-blogging company with no fully-disclosed revenue model, has reportedly raised around $100 million in private equity from T. Rowe Price and Insight Venture Partners, placing its total valuation at about one billion dollars. It’s Twitter’s responsibility to share its business plan with investors, but I see nothing but a new manifestation of the dot-com bubble. Call it a microbubble.

Board the hype machine and rewind back to 1996 when a hot start up company called Mirabilis revolutionized how people communicated with a technology known as “instant messaging,” compelling AOL to acquire it for $407 million. What payback did AOL receive on that bubble investment?

While is true that Twitter is not ICQ, and there is no doubt that it is under more pressure than ever to find a business model, it still hasn’t shown how it will pull in revenue. This week, executives ruled out running advertisements for the remainder of the year. What other rabbit is in its hat?

On the bright side, Twitter is a small company without high expenses, and its messaging platform is hugely popular (even though many of its users are sleepers). Maybe its management is more visionary than I am.

Also, Twitter would not receive financing if it did not have plans to spend it. I’m sure that AOL had grandiose plans for ICQ too. Instant messaging became a generic technology, and nothing has convinced me that the same thing will not happen to Twitter.

There are open source alternatives cropping up, as well as start-ups like eSwarm that have applied micro-blogging to solve different problems. Facebook has also invested more to soup up its Twitter-like events stream.

Twitter is looking far less distinctive than it did a year ago. Does anyone disagree?

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