Crowdsourcing: Rocco DiSpirito, King of Shaves

Kitchen collaboration Twitter and Facebook are helping Rocco DiSpirito write his new cookbook. The media-savvy chef is turning to the social networks to help decide which dishes he should include in his new book, devoted to healthy versions of popular dishes. He’s asking fans directly for their opinions, like in this recent query: “How important is pulled pork and chocolate chip cookies to you for inclusion in my healthy food makeover cookbook?” Tweets and posts with suggestions came flowing back (with a strong pro-pork sentiment on Facebook). King of Shaves launches ‘Charles Darwin’ TV campaign funded by customer bond King of Shaves is launching a £1m TV ad this week, following a three-month fundraising campaign. In June, founder Will King asked 5,000 consumers to each lend the company £1,000, with the aim of raising £5m. The TV ad, featuring Charles Darwin and a monkey, will promote the brand’s Azor razor. The campaign uses the tagline ‘Shaveolution’.