A new mobile web site from Colorado Ski Country USA is live, with links to social media platforms like Twitter and Facebook.
Twitter, Facebook and resort snow reports are integrated in a new mobile web site from Colorado Ski Country USA.
By Bob Berwyn
SUMMIT COUNTY — Colorado skiers can now Tweet their way to the resort with the best snow conditions while en route, thanks to a new mobile web site rolled out by Colorado Ski Country USA this week.
With about 64 million mobile web users in the U.S., providing information to on-the-go consumers is more important than ever for businesses.
“This option allows users the flexibility to engage with Ski Country wherever they want,” said R.A. Burrell, founder of Internet Honey, the Colorado-based company that developed the mobile site for the state’s ski industry trade group.
Burrell said about one-fifth of adults in the country access the web from a mobile device for information on a daily basis.
The new site, m.ColoradoSki.com, includes up-to-date and breaking information on each of CSCUSA’s 22 member ski areas, and quick access to Twitter and Facebook postings from CSCUSA and its member resorts.
Summit County Voice took the mobile site for a quick test-drive on a Blackberry and found a quick-loading format with links to snow totals that can be sorted by resort, conditions for roads leading to Colorado ski areas and information on special events and deals at the 22 member resorts.
Clicking on the Arapahoe Basin link quickly brings up a text-based page with links to snow reports and other timely information, including A-Basin’s own mobile web site.
There’s also contact information for each area’s information desk lift ticket office, rental shop, and ski school, as well as parking instructions for each resort.
Users will be automatically re-routed to the site when accessing Colorado Ski Country’s main website from a mobile device.
“CSCUSA’s new mobile website simplifies everything for Colorado skiers, from planning a trip to checking the latest snow report, all the way down to where to park when arriving at a resort,” said Melanie Mills, President and CEO of Colorado Ski Country USA. “We think that this type of one-stop shop for Colorado skiers using the mobile web is a major step forward for the Colorado ski industry.”
This early version of the mobile site seamlessly integrates some aspects of emerging social media, with links to recent Twitter tweets from individual resorts and from the ski resort organization, as well as the ability to link with resort Facebook pages.
The next step would be the ability to include personal social media links, including local bloggers and other Twitter members, into the same feed.
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