The Big Money Facebook 50 is a ranking of the brands that are currently making the best use of Facebook. Various metrics—including fan numbers, page growth, frequency of updates, creativity as determined by a panel of judges, and fan engagement—were factored into each page’s score and ultimate rank on the list.
Efforts run the gamut, from asking simple questions to polling fans to publishing contests and applications on their pages. And regardless of how established these brands were before they hit Facebook, the takeaway is that active engagement and participation on your page are a must to increase brand presence and grow your fan base.
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