Younger employees help senior executives unlock the social media mystery. Millennials are now emerging into the marketplace to not only take on new challenges in new positions, but to serve as liaisons for the technology-challenged. Millennials grew up with AIM and Facebook and look at incorporating these new mediums into the work place for networking. Social media is definitely not going anywhere anytime soon, so old-school professionals this is your notice, it is time to step up your game. Check out the statistics in this video by socialnomics.com.
Speaking of Social Media, listen to these statistics. Facebook has more than 300 million users and the fastest growing demographic is those 35 years and older. Average users have 130 friends on the site, and 70 percent of Facebook users live outside the United States. Nearly one-sixth of Facebook users actively access Facebook from their wireless devices. Social Networking provides a way for companies to reach target audiences in a more interactive marketplace, a marketplace where they can communicate simultaneously their ideas and opinions on anything.
So with all of the possibilities that such a large networking mechanism like Facebook could bring, what is the hesitation to incorporate social networking as a way to collaborate in the workplace? Loss of productivity - Social Networking Sites like Facebook, MySpace and YouTube are compelling and are designed to encourage repeat usage during a day; and System resource impact – the downloading of heavy content like video is adversely impacting IT system performance for organizations. Still, the possibilities for borderless collaboration without time constraints has to be compelling for companies.
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