Sunday, February 14, 2010

Social Media: Monetization & Creativity

We have all watched and questioned what are, could be and will be the best monetization strategies for our favorite social media sites. There have been the obvious ways, selling targeted ads like Facebook, and the less obvious, licensing search engine technology to the giants. We can’t forget the old standbys like the real dollars one can spend for a virtual presence and for improving an avatar on sites like SecondLife. There are even ways to generate revenue from popular Facebook gaming applications like Farmville.

We too have our list of options for our social video Facebook application Vpype, and there are days when we add new options to our list and delete others. These lists include options for broadcasters to create, share and publicize their own content.

Go to this web link to add Vpype app to your Facebook profile:

http://apps.facebook.com/vpypebroadcaster

The Missing Link: Social Media Creativity

It’s possible to engage with a social media site to socialize and connect. In fact we all have some idea of these mechanics and how to execute. What’s been missing – how one can do this more creatively and authentically in a network of authenticated identities. With Vpype, we are looking at ways our broadcasters and viewers can express themselves, tell their story and can be found and discovered. Our live social video platform give them a way to exploit their talents, let their faces and voices become part of their story, get real time feedback, and help with being more authentic to a selected group of audience or everyone on Facebook.

Most recently, Vpype Chief Marketing Officer Arnold Waldstein’s interview on social video was featured on Huffington Post. Please click here [Huffingtion Post] to watch the video. In addition, please click here to watch my interview on Beet.tv

[Via http://socialvideoceo.com]

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