Today, I read about Facebook’s idea of launching their own email platform: it is a genius idea.
Just a few days ago Facebook reached 400 Million users, and most of them log in every day. They definitively take a look at their Walls, the homepage, and check their messages. Facebook does not have to do anything more than setting up a few SMTP/IMAP servers, tell everybody that they now have an email
For Facebook, this is a great move. They will be able to look into your email stream and figure out what your interests are to improve their targeted advertising.
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