Internet Marketing (e Marketing)
What is e Marketing? e Marketing refers to the application of marketing principles and techniques via electronic media; it is the process of marketing a brand using the internet. It includes both direct response marketing (emails, forums, blogs, etc), and indirect marketing elements and uses a range of technologies to help connect businesses to their customers (social networks, feeds, applications, ads, etc). e Marketing encompasses all the activities a business conducts with the aim of attracting new business, retaining business, and developing its brand. It is stated that the average North American spends 4 hours a day on the internet. And during this time of recession, where are the majority of people going to be spending their time? -on the internet. Even though there is not much money to be spent it is a great time to be branding yourself and getting your brand out there. e Marketing has its advantages during this cost cutting time where compromising your marketing initiatives will not be an issue. When implemented correctly, the return on investment (ROI) from e Marketing can far exceed that of traditional marketing strategies. Why e Marketing? The Internet is a force that cannot be ignored. Currently there is a shift in the way we are marketing; Internet Marketing -the end of traditional marketing as we know it is here. There are numerous advantages that make e Marketing appealing to businesses, including cost savings, time savings, better response rates, communication, and tracking. Benefits to e Marketing: – environmentally friendly (paperless); – better reach (it is a means to reach literally millions of people every year); – measure your ROI (Google Analytic is a great resource); – better communication (interact more effectively) – ability to target your audience; – ability to get repeat exposure; – time efficient; – …and cost effective. Evaluate: – What does the average business spend to have a billboard up for a particular increment of time (e Marketing you can reach just the same amount of people if not more in one day for far less)? – What could be your cost savings? telemarketing vs traditional print marketing; consider the cost to mail (stamps, envelopes, etc), printing out the materials, and then consider the limited reach you get from traditional print marketing. – Time Savings -an email is instantly sent to the recipients mail box if you are doing direct emailing. Traditional print marketing it takes time to print, prep material for mailing, then days for the delivery source to deliver the mail. – Target your audience -Internet you can stress your demographic, opposed to traditional print that only yields to the specific geographic.
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