That’s great, but what the heck is Project Plaid? Launched in 2009, Project Plaid exists for one simple purpose: to sing the praises of the exceptional. Be it a company, a nonprofit, a person, place, or thing – if a P2 member is a fan of someone or something – we want to share that with the world.
What’s the big deal with “fans” these days? It’s easy to like something, but consider what it means to be a fan. Fans are loyal. Fans are passionate. Fans show up to cheer on their team in rain, sleet, or snow. Fans buy front row tickets even when it’s the third farewell tour. Or ninth.
Being a fan is about more than clicking a “follow” button on Twitter or buying the right jersey. A fan doesn’t just give lip service to something they love, they invest themselves in it. They help grow it. They ignite a movement to share it with others.
Why Plaid? If you ask the dictionary, it will define a clan as “A set of kin whose members believe they are descended from a common ancestor but cannot specify exactly how.” On a more basic level, a clan is simply a group of people united by kinship. In Scotland, plaids and tartans were traditionally used to designate a distinctive clan, a distinguishable badge of honor and identity for its members.
Good people know other good people. With each new person we meet, with every choice and encounter a new thread is woven into our life experience. By choosing to recognize the good in our personal worlds and the global world, we create a fabric that is strong, colorful and enduring.
So how do I get in? When do I get to learn the secret handshake? Our clan has no initiation. Our clan has no membership fees. Induction into the Project Plaid clan is simple and straightforward: just do something and do it well. Leave a lasting and positive impression. In a world of “good enough,” be exceptional.
So now what? As a featured company/person/organization, you will receive an e-mail questionnaire that will help the P2 team create a profile piece on your company to be featured on the P2 blog. Of course we love it when people color outside the lines, so we encourage you not to feel limited by our questions. Elaborate. Tell us all about you. Draw us a picture! Send us photos! Shoot us your favorite recipe! Mail us a plane ticket to come visit!
More than likely, we will have a few follow up questions once we receive your questionnaire back. Once the piece has been compiled, it will be posted to the P2 blog (http://projectplaid.blogspot.com) and you become an official card-carrying member of our clan.
Oh. And in return we have a tiny favor to ask. In order to keep the cycle of good-to-good going, featured companies are asked to provide us with a list of at least 3 companies, organizations, people, items, etc. that you find exceptional. Now is your chance to recognize a fellow entrepreneur, an outstanding vendor, or the best place in town to get pancakes at three a.m.
I’m haven’t been recognized, but I still want in! Think you’ve got what it takes to be a good-wielding, exceptionality-spotting warrior for the kind side? Shoot us an e-mail at project plaid [at] gmail [dot] com. In return we’ll send you a questionnaire to see if you’re one of our kind.
Questions? Comments? Insomnia? Fingers need to take a little jog? You can reach the P2 Clan at projectplaid [at] gmail [dot] com. We love the cheap thrill of new mail in our inbox.
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